What do you feed your dog?

We launched our new premium cold pressed dog food at PATS in Telford in September 2018; our now flagship product, built upon a long history of quality and value for money.

We could not be happier with the results. It’s the Wilsons difference: “The Cold Press process itself brings a number of benefits, however, at Wilsons we are mindful that a well-rounded product needs good quality ingredients and a well-balanced, nutritional recipe.”

The recipe and the ingredients are everything.

There is a beautiful trend that has been growing across the nation for some years; people are becoming more and more particular about what they feed their dogs. Gone are the days when the majority thoughtlessly grab the convenient bag of ‘kibble’ from the supermarket; today’s shopper is more discerned and in partnership with this, there is a cold pressed revolution taking place. People are enjoying all the benefits of a high quality, nutritionally balanced raw diet, with the speed, ease, variety, cost effectiveness and simplicity that Wilsons Cold Pressed Dog Food brings.  (If you have not made the switch yet from standard kibble to cold press; here’s TEN REASONS why you should!)


Our Managing Director, Craig Wallace, was asked by Sal of WoofWagWalkWhy Cold Press? 

…I was so impressed with the passion and enthusiasm that exude from the guys behind the brand I thought it would be best to let them tell you more themselves, Craig Wallace, Co-owner & Managing Director of Wilsons took the time to answer them himself.

1. What inspired you to develop a cold pressed range?
“I was fed up of poor quality dog foods. & from my years in food manufacture, I knew there’d be a better way. We’ve all been dog owners… & I think there is a better way to look after them; so why wouldn’t we?”

2. How did you research and develop the recipe for your food?
“Our research took us to Europe, where cold press technology is an established industry. There are a number of companies that have been importing it into the UK for a while and interest is starting to grow but we were only interested in manufacturing here in the UK… so we sought out one of the world’s leading nutritional experts in the industry to help us. Her one question to us was: “If I help you, will you use my recipes?” She had already explained the expense and difficulty in creating positive nutritional value with a limited ingredient/protein diet but that this backed by all the scientific data, was her standard. For us, there was just one question too: “CAN we please use your recipes?” so a perfect partnership began! For us, there would be no compromise; the intention was to make the very best, perfectly balanced, nutritionally complete, cold pressed dog food with the exact amount of additional functional ingredients that all the scientific data over the years had indicated; to produce, quite simply; the best possible cold pressed dog food we possibly could. The most wonderful thing; is the feedback we are already getting back from those who have been trialling the food. We could not be more happy with the results.”

3. Do you have dogs of your own, and if so, do they eat Wilsons Cold Pressed?
“We have Bruce; our Dogue de Bordeaux! He’s still a big puppy really, not even two. He’s precious, and on the cold pressed, of course. He likes the Lamb & Rice best! That’s what makes him happy… and that’s what it’s all about.”


“Variety is the very spice of life, that gives it all its flavour.” ~ William Cowper 1785

Our recipes have been designed with a limited ingredient ethos with single source protein. These high-quality ingredients combine with our carefully balanced functional ingredients: berries, roots and herbs, to boost and strengthen the immune system, so that it can do its natural defensive work; providing the right nutrition to effectively keep our faithful friends safe and healthy, for longer, happier lives…

Our Cold Press comes in three unique, yet complementary varieties…

Secret Pasture

Our Lamb & Rice variety; Secret Pasture, is our immediate “go-to” for dogs with suspected allergenicity problems. This meal has been designed with functional ingredients specifically, to repair and strengthen gut health.  It has a high percentage of single-source protein: lamb, fresh from the mountains of Wales and full of beneficial nutrients including protein (including carnosine; a compound containing beta-alanine and histidine that studies show, helps to protect against cardiovascular disease and also helps to reduce the glycation of sugars and proteins, actively slowing the aging process) healthy fats (including omega-3 fatty acid) vitamins (particularly Vitamin B complex) and minerals (especially iron, phosphorus, selenium and zinc) and mixed with a blend of premium low-allergenicity brown rice, vegetables, fruit, berries, herbs, minerals and natural supplements; all in perfect nutritional balance.

Secret Pasture was an instant hit with Joan and Eddie Orr’s dog Coira: “We rediscovered Wilson’s recently, thank goodness! I have a 4yr old bearded collie who suffers from allergies we think to the environment. This has resulted in her having very red sore skin on her stomach and paws. We have started her on cold pressed lamb and brown rice… the results in matter of days was amazing; her skin has lost its redness and has begun to regress in the patches where she had been scratching!! Her coat is completely different with a bounce and shine I never thought she would have! She is now one very happy dog.”

Most dogs tolerate wheat and other grains quite well and have no adverse effects from having them in their diet. However, some do not.  In some dogs, high levels of gluten (a protein found in wheat) can affect the digestive system, which can lead to malabsorption and immune suppression. This reduced efficiency in nutrient transfer, can lead to deterioration in behaviour, depression, skin and coat quality, or any number of other ailments. The reality is (as with humans!) dogs can be kept well with good nutrition. With a lot of dog foods, we really do not know what they actually contain! At Wilsons, we have full transparency and traceability of our ingredients.  We know exactly what is going into our press, why, and where it is from. We have designed two of our products to be completely grain free with our Secret Pasture using a low allergenicity grain: brown rice.


Sunrise Song

Our Chicken and Vegetable is the perfect nutritionally complete grain-free, premium meal, with a good level of protein; premium UK sourced chicken as the number one ingredient. Dogs need protein as a main energy source, and chicken provides that boost without a big calorie count. Poultry builds lean muscle mass in dogs and delivers Omega 6 fatty acids. It is also a great source of essential amino acids, in fact; one of the most efficient proteins in terms of delivering the most essential amino acids per amount of food eaten (tryptophan; good for the brain. Isoleucine; assists with wound healing and recovery after exercise, growth, and the stabilization of blood sugar levels. Threonine; helps in maintaining the central nervous system, cardiovascular system, and immune system) and glucosamine, which helps promote bone health. Chicken is also extremely rich in vitamins and minerals:

  • Iron: Assists with growth and development, helps the body metabolize protein, assists in the production of haemoglobin and red blood cells
  • Phosphorous: Helps build strong bones and teeth, supports the kidney and liver, assists with the function of the central nervous system
  • Selenium: Protects cells from oxidative stress, helps the thyroid produce hormones, benefits reproductive health, helps fight cancer
  • Vitamin A: Helps maintain healthy vision and skin, assists with neurological function, fights free radical damage, supports immune function
  • Vitamin B2 (Riboflavin): Helps maintain healthy blood cells, boosts energy levels, protects eye and skin health, contributes to growth, prevents free radical damage
  • Vitamin B3 (Niacin): Helps maintain a healthy cardiovascular system, aids in metabolism, helps with brain function, benefits skin formation and maintenance
  • Vitamin B5 (Pantothenic Acid): Aids metabolism, helps turn carbohydrates and fats into energy
  • Vitamin B6 (Pyridoxine): Assists with the function of the cardiovascular, digestive, immune, muscular, and nervous system functions
  • Vitamin B7 (Biotin): Improves metabolism, assists with cell growth and tissue maintenance, promotes healthy skin and hair
  • Vitamin B12: Protects the health of nerves and red blood cells, assists with energy production, helps regulate the nervous system and digestive system
  • Zinc: Helps with hormone production, improves immunity, facilitates digestion, acts as an anti-inflammatory agent and fights free radical damage

Sunrise Song is packed with added ingredients including, sweet potato, peas and seaweed, with cranberry, chicory, dandelion root, ginger, turmeric and thyme. This recipe has been specifically designed to promote better health with improved intestinal health and digestion, to ensure healthy skin, a shiny coat, healthy eyes, better immune system, extra energy, better breath and reduced flatulence. If your dog loves chicken, they will LOVE this food!


Mountain Stream

Scottish Salmon and sweet potato; nutritionally dense and nutritionally complete. Salmon is a high-quality protein, crammed with omega-3 fatty acids, providing various health benefits for dogs including: Brain health and function; boosting the immune system; reduction in inflammation of the joints, alleviation of symptoms of arthritis and aids joint mobility; helps to maintain healthy skin and coat; reduction in skin irritations and allergies. Salmon is also rich in vitamins A, B-complex, and vitamin D, as well as magnesium, potassium, and zinc.  Sweet potato is a perfect source of carbohydrate for dogs; gluten free and low allergenicity, gentle on the tum and one of the best dietary sources of vitamin A, which promotes healthy skin, coat, eyes, nerves, and muscles. Vegetables with orange flesh contain beta-carotene, a precursor of vitamin A and a powerful antioxidant that helps prevent disease and infection. Sweet potatoes are also a rich source of fibre, vitamins C and B6, potassium, calcium, and iron, among many other essential vitamins and minerals.  This recipe is completed with a range of carefully selected functional ingredients, ideal for puppies of tender weeks and great for the older dog too!  As with all our recipes; designed by science to be the perfect solution for canine health and longevity.


WoofWagWalk say it best: “Yes, the people behind Wilsons, have really made this food the best that it can be!”

The best that it can be… can only be achieved when you have the right combination of recipe, ingredients and process.  We have done our absolute best to achieve this and here’s the results.


If you have not already done so; please do TRY A SAMPLE:

On the shop page on our website, here. You can select a sample of each of our varieties, giving you 3 bags to try…  There is a small charge of £2.50 to cover p&p …but, we are most confident that you may be back for a bigger bag!  So when you do… please use ‘first order discount’ in the coupon code box at checkout: It gives you 20% off your first order!!

It’s because we love our dogs…

Wilsons: Caring for your pets since 1861.