All About Fresh Dog Food

All About Fresh Dog Food

If you're looking for nutritious Fresh Dog Food, you're in the right place!

Our delicious, fresh dog food designed by nutritionists to give your dog everything they need to thrive.

Packed with wholefoods, prime cuts of meat and vibrant veg, our wet dog food meals are steam locked and ready to be stored in your cupboard for the most convenient, fresh dose of goodness ever.

Fussy pup approved.


Is Wilsons Fresh a wet food for dogs? 

The Wilsons Fresh range is like wet food for dogs...if wet food for dogs was made with real ingredients and looked good enough to serve up for yourself. Paws off though, these are just for your four-legged friend!

Where do you store Wilsons Fresh?

Our clever steaming process means that our nutrient-packed, freshly prepared meals can be stored in your cupboard until you’re ready to use them – all without any artificial preservatives. Pretty amazing, right? Once opened, each pouch can be safely stored in your fridge for up to 4 days.

What are the ingredients in Fresh?

Our new collection of Fresh recipes for dogs are made using real ingredients. Real ingredients you and I as human beings would recognise, and be happy to eat ourselves. When you serve our dinners you can actually see the individual ingredients; they’re not over-processed into a grey, uninspiring block of unidentifiable sludge.  We’re using real, fresh, prime meats, vegetables and wholefoods to create each delicious recipe, which results in a feast for the eyes, not just hungry tummies!

All our recipes are transparent, and you can view every ingredient on the back of our packets or on our product pages.

Can I feed cold pressed or dry with fresh dog food?

Yes you can feed a mixture of both cold pressed at same time as fresh dog food - it can mean giving them two different textures and mixing up mealtimes.

Where is your food made?

Our dog food meals are made right here in the UK. Our Cold Pressed dog food and our Fresh Dog Food is crafted in our Scottish factories which have approval for making pet food.

What makes Wilsons fresh range different from other wet foods?

Our fresh dog food range is gently steamed to preserve nutrients and flavour, creating vibrant meals made from real, visible ingredients. Due to our gently steaming process, you can store our fresh food in the cupboard!

It's different from other Fresh food as it doesn't need to be frozen and can be kept in your cupboard until you're ready to use it, then can be kept in the fridge once opened for up to 4 days.

The Wilsons Fresh range can be described as wet food but it’s very different to traditional tins and trays you might be used to seeing!

What are the benefits of fresh food?

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