Skip to product information
Gently Steamed for Freshness
Gently Steamed for Freshness
Stored in the Cupboard
Stored in the Cupboard
Supports Digestive Health
Supports Digestive Health
Packed with Whole and Superfoods
Packed with Whole and Superfoods
Natural Pre and Post Biotics
Natural Pre and Post Biotics
Ready to Eat
Ready to Eat
Premium Fresh Dog Food

What is Fresh Dog Food?

Fresh is a wet dog food which is gently steamed and can be kept in your cupboard. PLUS we don’t use any artificial preservatives.

Bougie Beef Fresh Dog Food

Bougie Beef Fresh Dog Food

Freshly prepared and delicious beef with sweet potato, seaweed and quinoa. Our expert recipe is packed with natural vitamins and minerals to boost your dog's health and vitality

Packed with highly digestible protein for sensitive tums
Rich in essential nutrients to support immunity
Rich in antioxidants to help protect against cell damage
Nutritionally complete for dogs of all ages
Size
Best Value
  • 25% off your first order
  • 10% off for life
  • No commitment. Pause or cancel anytime at no cost
  • Easily change flavours, quantities and delivery schedules anytime
Loyalty points icon
You'll earn 169 points with this purchase
Made in the UK
Minimally Processed
Fussy-Dog Approved
Transparent Recipes
View full details

Perfect alongside

Gently Steamed for Freshness
Gently Steamed for Freshness
Stored in the Cupboard
Stored in the Cupboard
Supports Digestive Health
Supports Digestive Health
Packed with Whole and Superfoods
Packed with Whole and Superfoods
Natural Pre and Post Biotics
Natural Pre and Post Biotics
Ready to Eat
Ready to Eat

Collapsible content

  • Description

  • Ingredients

  • Feeding Guide

  • Delivery

Description

Freshly Prepared. Lightly Cooked. Ready to eat.
Meet Fresh by Wilsons

Freshly prepared and delicious beef marinated with sweet potato, seaweed and quinoa.

Fresh for the cupboard - meaning you can store it in your cupboard until you're ready to use it - the ultimate convenient, healthy meal for your dog.

We're on a mission to reduce waste, so while we move across to our new look Fresh food, you may receive a mix of packaging. Rest assured, it's still the same delicious food that your dog loves!

Finally a dog food that looks good!

Created by expert nutritionists, our cupboard-ready fresh meals are packed with all the natural ingredients your dog needs, every single day.

Our clever steaming process means our nutrient packed pouches can be kept in your cupboard, AND we don’t use any artificial preservatives. Pretty amazing, right?! Plus, all the natural juices from our tasty ingredients are locked in during our gentle process meaning every mouthful is moreish and moist.

Each recipe is full of wholefoods, veggies, prime cuts of meat and pre and probiotics to support your dog's digestive health, joints, skin, coat, cognitive function, heart health, energy, vitality AND MORE. Expertly designed and perfectly balanced with all the vitamins and minerals.

While our recipes haven't changed in our Fresh new look, we have swapped Chia Seeds for Quinoa in both our Beef and Turkey pouches.This simple swap makes texture and taste even more irresistible!

It's still the same great taste that your dog loves!

This really is the ulti-mutt way to feed FRESH.

Wilsons Bougie Beef fresh dog food package with a bowl of dog food and text highlighting features - real ingredients, freshly prepared

Ingredients

Packed with Benefits

Beef is full of essential amino acids, perfect to help support muscle development, repair and maintenance.

Gently blended with sweet potato, seaweed and chia, our expert recipe is packed with natural vitamins and minerals to boost your dog's health and vitality.

  • Rich in Vitamin A and B
  • Natural Pre and Post Biotics
  • Packed with Whole and Superfoods
  • Nutritionally Complete for Dogs of all Ages

2240 kcal/kg

Analytical Constituents

Crude protein 13.5%, crude fat 11.5%, crude fibre 0.7%, raw ash 3.2%, moisture 50%, calcium 0.54%, phosphorus 0.35%.

Composition

Beef muscle meat (39%), beef kidneys (15%), beef liver (10%), sweet potato (10%), green beans (9.5%), carrots (9%), quinoa (4%), minerals and vitamins (1.4%), egg shells (0.7%), sunflower oil (0.7%), seaweed (0.46%), chicory (0.13%), DL-methionine (0.02%), mannan-oligosaccharides (0.02%), inulin (0.02%), glucosamine (0.016%), 

chondroitin sulphate (0.012%), yucca schidigera (0.01%), natural antioxidant - rosemary and tocopherol extracts (0.001%), thyme (0.004%), carnitine (0.002%), cranberry (0.002%), dandelion root (0.002%), marigold yellow (0.002%), ginger (0.002%), turmeric (0.002%).

MINERALS

Zinc chelate of lysine and glutamic acid 40 mg/kg, iron chelate of lysine and glutamic acid 32 mg/kg, manganese chelate of lysine and glutamic acid 4 mg/kg, copper chelate of lysine and glutamic acid 3.2 mg/kg, calcium iodate anhydrous 0.6 mg/kg.

VITAMINS

Vitamin a as retinyl acetate 7200 iu/kg, vitamin d3 as cholecalciferol 600 iu/kg, vitamin e as all-rac-alpha-tocopherol acetate 140 mg/kg.

Diagram of functional ingredients for beef fresh dog food with images and text.

Feeding Guide

Feeding Guide

Please use this information as a guide. Your dog’s breed, condition and activity levels should also be considered as well as regular weight monitoring to adjust feeding quantities as required. If you are unsure, please check with your vet. Take care not to overfeed

Please ensure your dog always has access to fresh water.

New to fresh?

We recommend switching slowly from current food to ensure adjustment. Feed Fresh as a separate meal while switching over.

Day 1-3 Switch 25% of current food

Day 4-6 Switch 50% of current food

Day 7-9 Switch 75% of current food

Day 9+ Feed 100% of Wilsons food

Store in a cool, dry place. After opening, secure top and store in your fridge for up to 4 days.

Chart showing recommended dog food amounts based on weight and activity level with a dog peeking over the top.

Delivery

For most of the UK*, you’ll receive free shipping on orders over £30, and for orders under £30 you’ll pay a delivery fee. When you purchase 1 pack of Samples this will be delivered with free P&P

*For some parts of Scotland, there are currently higher delivery fees due to higher costs incurred through our couriers. See full list of restrictions here >

We aim to dispatch orders within 2-4 working days of you placing your order with us. You’ll receive an automated email to let you know when your order has shipped, which will include tracking information so you can stay up to date on your delivery’s progress. UK bank holidays are not classed as a working day, so please allow an extra day or two for dispatch. Samples may take up to 10 working days for dispatch.

For full delivery information and exclusions, please visit our Delivery FAQs page.

A cardboard Wilsons delivery box with a shaggy dog peeking out from behind it on a transparent background.