Collection: Fresh Dog Food

Wilsons Fresh is a new collection of expertly made, pantry fresh meals to help your dog live their healthiest life.

Our clever steaming process means that our nutrient-packed, freshly prepared meals can be stored in your cupboard until you’re ready to use them – all without any artificial preservatives. Pretty amazing, right? Once opened, each pouch can be kept in your fridge for up to 4 days.

The Wilsons Fresh range can be described as wet food but it’s very different to traditional tins and trays you might be used to seeing! It looks good enough to serve up for yourself. Paws off though, these are just for your four-legged friend!

Our new collection of Fresh recipes for dogs are made using real ingredients. Real ingredients you and I recognise, and are happy to eat ourselves. When you serve our meals you can actually see the individual ingredients; real, fresh, chunks of prime meat, vegetables and wholefoods all mixed together to create our delicious recipes, which are a feast for the eyes, not just hungry tummies!

Each recipe is full of wholefoods, veggies, prime cuts of meat and pre and probiotics to support your dog's digestive health, joints, skin, coat, cognitive function, heart health, energy, vitality AND MORE. Because our food is expertly designed, you can be assured your dog is getting the perfect balance of everything they need in every bowl.

We love dogs and anyone who is out there also making the best meals possible for them is alright by us! Welcome to the fresh revolution! If you’d like to try us out too, you can get your paws on a sample pack to try for FREE on our website (just pay £3.99 postage fee).

We have eight freshly prepared recipes (including two expertly made for puppies!) designed by nutritionists and packed with all the fresh, real ingredients dogs need to thrive;

• Beef with sweet potato, seaweed and chia
• Chicken with sweet potato, quinoa and spinach
• Fish & beef with sweet potato, quinoa and seaweed
• Lamb & rice with green beans, carrot and seaweed
• Turkey with sweet potato, carrot and seaweed
• Venison and duck with sweet potato, quinoa and spinach
• Chicken & fish with sweet potato, carrot and seaweed (puppy recipe)
• Turkey with sweet potato, salmon oil and chia (puppy recipe)

We offer Adult and Puppy sample packs for FREE! Customers just pay £3.99 to cover postage and receive two recipes to try. Please note that customers cannot specify which recipes will be included in their sample pack and the contents will vary based on availability.. Please note that this £3.99 fee is for delivery only, we are not charging for the samples themselves. Each sample pack will include a 30% off code for customers to use on their next order when they set up a subscription.

Our food is the same price as many non-fresh tinned meals. Because we believe health is wealth (cost is comparable to Lilys Kitchen (per KG).

Our individual recipes are available to buy via wilsonspetfood.co.uk in pack sizes of 8×380g (from £30.80), 16×380g (from £60.37) and 32×380g (from £118.32) pouches.

We also have a range of variety packs available:

Adult Variety Pack

Adult Red Meat Variety

Adult Poultry Variety

Puppy Variety Pack

Please note: the prices above are the RPP prices, and if you have a subscription with us you’ll save 10% on any orders placed via your subscription with us.

Our food is the same price as many non-fresh tinned meals. Because we believe health is wealth (cost is comparable to Lilys Kitchen per KG).

The MOQ for our fresh range is 4 boxes if the order consists of solely Fresh range items, but if you’re placing an order for anything else you can add individual boxes of our Fresh range to try.

Beef with sweet potato, seaweed and chia

Chicken with sweet potato, quinoa and spinach

Fish & beef with sweet potato, quinoa and seaweed

Lamb & rice with green beans, carrot and seaweed

Turkey with sweet potato, carrot and seaweed

Venison and duck with sweet potato, quinoa and spinach

Chicken & fish with sweet potato, carrot and seaweed (puppy recipe)

Turkey with sweet potato, salmon oil and chia (puppy recipe)

The calorie content of our Fresh range varies from recipe to recipe:

• Beef with sweet potato, seaweed and chia = 2240 KCAL/KG
• Chicken with sweet potato, quinoa and spinach = 2260 KCAL/KG
• Fish & beef with sweet potato, quinoa and seaweed = 1990 KCAL/KG
• Lamb & rice with green beans, carrot and seaweed = 1910 KCAL/KG
• Turkey with sweet potato, carrot and seaweed = 1690 KCAL/KG
• Venison and duck with sweet potato, quinoa and spinach = 1900 KCAL/KG
• Chicken & fish with sweet potato, carrot and seaweed (puppy recipe) = 1980 KCAL/KG
• Turkey with sweet potato, salmon oil and chia (puppy recipe) = 1760 KCAL/KG

All our fresh range recipes are grain free, with the exception of our lamb & rice recipe.

Our Fresh range recipes are suitable for all dogs from 2 months onwards but we have two specific recipes tailored especially for puppies, that contain everything your puppy needs to support them through their early stages of growth and development.

Yes, of course! Our recipes are suitable for all dogs, so if for any reason, you cannot use our puppy-specific recipes, but you don’t want your pup to miss out on the freshly-prepared goodness – then you can choose to feed them from our wider range of adult recipes.

Puppies do have some specific nutritional needs that differ slightly from adult dogs though, so you may want to have a chat with your vet about any supplements that may be good to add to your puppy’s food routine to give them the tailored support they need during this key phase of their growth and development.

Yes of course!

Our cold pressed recipes and our Fresh range recipes all contain everything your dog needs to thrive, so you don’t need to add anything to them or mix them with other types of food. If mixing up mealtimes is kind of your thing though, you can adjust the amount of each mix them together to make a total meal. Or feed a mix of cold pressed and Fresh recipes throughout the day.

Yes of course!

Our Fresh range recipes contain everything your dog needs to thrive, so you don’t need to add anything to them or mix them with other types of food. If mixing up mealtimes is kind of your thing though, you can feed them with dry food.

We recommend a good quality, cold pressed dry food to ensure your dog is getting the best out of their meals and to avoid any digestional issues. This is because the nutritional blend will be similar and your dog’s tummy will be used to dealing with high quality foods. If you’re in the market for feeding 2025’s Best Dry Dog Food in the UK to your dog (as awarded by Your Dog Magazine) then click here to shop our full range now.

You can expect for your Wilsons Fresh recipes to have at least 9 months shelf life on them when you order from us, but the total shelf life of the product is around 12 months from the date it’s produced in our factory.

Our pouches are made from 4 LDPE (Low-Density Polyethylene) and are recyclable, however not all kerbside collections currently collect this type of plastic.

You can recycle 4 LDPE items like our Fresh range pouches, plastic bags, bread bags and films at most large supermarkets, or at your local recycling centre. Simply give your pouch a clean out before taking it to your nearest recycling point.

We freshly prepare each and every one of our Fresh range recipes at our factory in bonnie Scotland.

Absolutely! 5 Fresh recipes are gently steamed - using a delicious mix of fresh ingredients including premium cuts of meat and wholefoods. Our unique cooking process creates tender meat juices within each pouch which are both highly nutritious and irresistibly delicious for your dog. Simply stir in the tender meat juices before serving up this bowl of superfood-packed, moist goodness to your four-legged friend!

We don’t use anything artificial in our recipes , and unlike many other dog foods on the market we’ve purposely not used any binders to try and ‘hide’ water and juices within the recipe. This means that our Fresh recipes are entirely free from anything artificial and free from unnecessary natural binders like Carageenan.

Our fresh recipes are freshly made in our Scottish factory using fresh, quality ingredients like premium cuts of meat and wholefoods. Our clever steaming process means that all the nutrients are locked in place and sealed in until you’re ready to open and feed – all without any artificial preservatives. Once opened, each pouch will deliver all the benefits of a freshly prepared, perfectly balanced meal for your dog that can be safely stored in your fridge for up to 4 days.

Our fresh recipes are freshly made in our Scottish factory using fresh, quality ingredients like premium cuts of meat and wholefoods. Our clever steaming process means that all the nutrients are locked in place and sealed in until you’re ready to open and feed – all without any artificial preservatives. Once opened, each pouch will deliver all the benefits of a freshly prepared, perfectly balanced meal for your dog that can be safely stored in your fridge for up to 4 days.

No. Carageenan is used by many pet food brands in their recipes to artificially bind any water that may be present in the recipes. That’s why other products are often surrounded by a jelly-like coating. Unlike these brands, we don’t add any water to our Fresh recipes, and the tender meat juices found within each pouch are a direct result of our delicious prime cuts of meat and wholefoods being gently steamed together. We’re not trying to hide them - they’re delicious and nutritious and deserve a moment in the limelight as part of your dog’s delicious dinner! It’s important to note that currently pet manufacturers don’t have to declare use of Carageenan on their product packaging, so it’s worth directly checking if this is used.

Our Fresh recipes are quite different to traditional wet food - starting with the ingredients. We use prime cuts of meat and fresh wholefoods to create each delicious recipe. The appearance of our food is unlike traditional tinned wet food or wet food in trays - it’s a vibrant and colourful meal that isn’t processed into a brown unidentifiable pate. You can see the individual ingredients as they are meant to be - and we’re not kidding when we say they smell good enough for us humans to eat. We’re not saying we might have been tempted to have a nibble ourselves, but we’re also not not saying that.

You can view the full ingredients list for each of our recipes by visiting the page for each individual product within our online shop at

wilsonspetfood.co.uk.

For ease of reference, please also find the details below:

Please note: the vitamins and minerals in the adult recipes are the same across all recipes except for that highlighted in red. The vitamins and minerals in the puppy recipes are the same, except for that highlighted in red.

Our meals are vibrant and colourful and haven’t been overprocessed. They contain freshly prepared premium cuts of meat, wholefoods and veggies. We think your dog deserves a meal you’d be happy to serve up for yourself. So much so that we’ve ensured our prices are competitive - you can feed your dog the very best for your money, at the same price as some ‘premium’ tinned wet foods on the market. Each recipe supports your dog's digestive health, joints, skin, coat, cognitive function, heart health, energy, vitality AND MORE.Don’t believe us? Grab yourself a sample pack and see the difference for yourself today for just £3.99 delivery!

Feeding your dog fresh dog food is one of the simplest ways to support their long-term health and happiness. Unlike ultra-processed meals, our gently cooked wet dog food is rich in natural nutrients, free from fillers and artificial preservatives, and easier for dogs to digest. That means more energy, better poops and a shinier coat, all from a bowl of food they will actually enjoy.