We're so excited to have launched our new campaign, Wilsons to the Rescues.
Having produced pet food for over 150 years, our new campaign aims to help feed dogs in rescue centres across the UK.
For every bag of Wilsons Pet Food sold, we'll donate another 2.5% of the volume of the bag to charity PLUS we're are also giving customers the chance to get involved by voting for the Rescue Centre they want their donation to go to.
For example, with each 10kg bag that is bought, 250g of Cold Pressed dog food will be donated – that alone is enough to feed a medium sized dog for a day!
We launched our new campaign at the National Pet Show in November 2019 and are supporting three rescue centres in the UK: Birmingham Dogs Home, Greyhound Trust Hall Green and Perthshire Gundog Rescue SCIO.
“Birmingham Dogs Home is thrilled to be one of the three chosen charities to benefit from the ‘Wilsons to the Rescues’ campaign and know that our homeless dogs will truly benefit from this amazing opportunity.” – Jilly Rivers, Fundraising Co-ordinator.
This campaign isn’t just about promoting nutrition, but also about helping to raise awareness of national and local Rescue Centres by giving these charities a platform to share their stories and the amazing work they do on a day-to-day basis.
Our Head of Sales Dan Griffin couldn't wait to get started “After joining the pet industry earlier this year, I was amazed at the amount of pleads of support we received from Rescue Centres across the UK. As a pet food company, I feel it is our responsibility to ensure that dogs, whether they have already found their forever home or not, have access to the highest level of nutrition. Forming Wilsons to the Rescues has been an exciting project and we’re so proud to be able to give something back.”