Freshly prepared, Gently Steamed

Finally, a dog food that looks good

Created by expert nutritionists, our cupboard-ready fresh meals are packed with all the natural, fresh ingredients your dog needs, every single day.

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Fresh and delicious

what is Fresh?

Our clever steaming process means our nutrient packed pouches can be kept in your cupboard, AND we don’t use any artificial preservatives. Pretty amazing, right?!

Plus, all the natural juices from our tasty ingredients are locked in during our gentle process meaning every mouthful is moreish and moist.

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Perfect for

  • Keeping in the cupboard

    Our clever steaming process means you store in your cupboard.

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  •

    Puppies

    Specially formulated food to support pups from 2 months of age.

    Puppy Fresh food

Real Ingredients

what's in fresh?

Each recipe is full of wholefoods, veggies, prime cuts of meat and pre and probiotics to support your dog's digestive health, joints, skin, coat, cognitive function, heart health, energy, vitality AND MORE.

Expertly designed and perfectly balanced with all the vitamins and minerals. This really is the ulti-mutt way to feed FRESH.

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Fresh Dog Food

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Dog food for all life stages

Our dog food is designed to provide your pooch with everything they need to remain happy and healthy from puppy to adulthood and our silver-haired oldies.

At Wilsons we believe it's important to make our food accessible for everyone, so as well as having bespoke puppy food, we make sure all our food is suitable for dogs of all ages and sizes. 

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For all lifestages

Fresh for Pups

All the benefits of our fresh dog food range, specifically tailored for delicate tummies and growing bones.

Packed with wholesome, real food and nutritionally balanced to provide your puppy with everything they need to thrive.

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Fresh food for Puppies

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Everything you need

Wilsons has you covered!

  • Natural Treats

    Guilt free, 100% natural treats that are packed with goodness, no preservatives, fillers, allergens and junk - wagging tails with no compromise.

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  • Salmon Oil For Dogs

    Packed full of natural and essential Omaga 3, 6 and 9, it’s puppy friendly and perfect for healthy skin, brain function, heart health and more!

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  • Cold Pressed Dog Food

    The ultimate dry dog food which outperforms kibble with every bite. Blended with vegetables, herbs and minerals, and never ever over-processed.

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enjoy more time with them

DOG food subscriptions

Now you've found the food your dog is going to thrive on, take away the pressure of having to remember to order by setting up a Wilsons subscription.

SAVE MONEY

Save 10% every time you order

ONE LESS WORRY

Tick it off your to-do list for good and never have to panic order with a hungry pooch again!

NO PRESSURE

It’s easy to pause, skip or cancel your subscription, plus switch up flavours at any time or add something new.

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your questions answered

COLD PRESSED FAQs

How much fresh dog food should I feed?

Cold pressed is easy to feed, simply check your dog's weight against our feeding guidelines and measure this out and pop into your dog's bowl.

If you are mixing with raw food, you can feed both at same time as they break down at similar rates.

Always make sure there is fresh water available.

Can I feed Cold Pressed and Fresh?

Yes you can feed a mixture of both cold pressed at same time fresh food.

Just work out how much of each you should be feeding your dog, then work this out against the ratio of how much you want to feed of each.

Why feed Fresh?

It's easy to feed - simply take out your pouch from the cupboard, then portion out the amount you want to feed your dog.

If there is any left in your pouch, pop it into your fridge for up to 4 days.

How do I switch to Wilsons?

When switching from other food, we recommend starting gradually by adding a small amount of new food to their current food so that it makes up roughly 25% of the meal.

Increase gradually over the course of 7 days until you've fully swapped.

Always ensure you are feeding the correct amount by checking our raw frozen feeding guide or cold pressed feeding guide.

Do Wilsons offer a subscription service?

Yes we do! We offer free delivery over £30 and by taking advantage of our subscription service, you'll also save 5% on every order and we'll place your order automatically every month!